Brand identity
Logos, identity systems and brand guidelines for businesses that want to look as established as they are. Designed to work everywhere, from a phone screen to the side of a truck.
What it is
A brand identity is the set of decisions that make you recognizable: your logo, colours, typefaces and the way they are used together. Done well, it makes a small business look like the obvious choice.
We design identities as systems, not just logos, so everything you produce afterwards looks like it came from the same place.
What’s included
Take the full service or only the parts you need. Your proposal lists exactly what is in scope.
Logo design
A primary logo, simplified versions and a mark that still works small, in one colour and on any background.
Complete brand identity systems
Colour palette, typography, patterns and photo direction that work together.
Brand guidelines
A clear guide your team, printers and future designers can follow.
Signage and vehicle graphics
Storefront, job-site and vehicle designs prepared to your installer’s specifications.
Business cards and stationery
Cards, letterhead, email signatures and templates that match.
How it works
Step 1: Discover
We learn your story, your customers and your competition.
Step 2: Design
We present distinct directions, then refine the strongest one with you.
Step 3: Build
We prepare every file and format you need, along with your guidelines.
Step 4: Grow
We apply the identity to your website, print and signage so it stays consistent.
Questions about brand identity
Straight answers. If yours isn’t here, ask us directly.
How many logo concepts will I see?
A small number of distinct directions rather than dozens of variations. You choose one and we refine it with you. The exact number is set out in your proposal.
What files will I receive?
Everything you need: vector files for print and signage, web-ready files, colour codes and typeface details. They are yours to keep.
Can you refresh my existing logo instead of replacing it?
Yes. If your current logo has recognition worth keeping, we can refine it rather than start over.
Works well with
See where you stand. Free.
A free review of your website, your Google presence and your visibility in AI search, with clear next steps.
Book a free consultationOr call (437) 366-3130