Insights
Practical, plain-language guides on being found online: websites, local search, Google Business Profile and AI search. Written for Canadian business owners, not marketers.
Guides
Google Business Profile for service-area businesses: a plain-language setup guide
If you go to your customers rather than the other way round, you can still appear on Google Maps. Here is how to set up a Google Business Profile as a service-area business, step by step.
What a new-home builder’s website needs, and what it can skip
Buyers compare builders online long before they visit a show home. A practical checklist of what a builder’s website needs to win that comparison, and what it can safely leave out.
What is GEO? How businesses get mentioned by ChatGPT, Gemini and Google’s AI Overviews
More customers now ask an AI assistant for a recommendation instead of scrolling through search results. Here is what GEO means, and seven practical steps to become one of the businesses those assistants mention.
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